Congrats! 🎉 You’ve just closed a funding round. The champagne has been popped, LinkedIn is buzzing with your big announcement, and your Slack channels are filled with 🎉 emojis. But now comes the real work: making sure that capital fuels your company’s growth efficiently (and doesn’t disappear into a black hole of burn).
Raising money changes everything—especially how you handle your finances. Investors expect more visibility, financial discipline, and strategic planning. So let’s break down exactly what needs to change in your financial operations post-fundraise.
1. Your Financial Model Needs to Evolve 📊
Pre-funding, your financial model might have been a rough projection. Now, you need a robust, dynamic model that includes:
- Driver-based forecasting: Connect revenue, expenses, and headcount assumptions dynamically.
- Scenario planning: Model different growth and burn rate scenarios to ensure capital efficiency.
- Unit economics deep dive: Investors expect detailed CAC, LTV, payback period, and gross margin breakdowns.
- Detailed hiring plans: Forecasting headcount costs accurately is critical, especially with equity-based compensation.
- Cohort-based revenue projections: Understanding expansion, contraction, and churn is key.
💡 Tip: Using FP&A tools is often overkill; a well-structured Google Sheet or Excel File can go a long way.
2. Implement Robust Financial Systems & Controls 🏦
Your financial stack now needs to scale beyond basic accounting software. Implement:
- ERP or advanced accounting software: QuickBooks could work until you have multiple entities, holding structures or go international. But make sure your Chart of Accounts (CoA) is set up correctly.
- Revenue recognition automation: ASC 606 compliance requires structured revenue tracking. Use solutions like Stripe, SaaSOptics, or Chargebee.
- Expense management automation: Ramp, Brex, or Expensify can streamline approvals and visibility.
- AP & AR workflows: Implement robust AP (Bill.com) and AR systems to optimize cash flow.
💡 Tip: Start monthly closes and auditable record-keeping now to avoid future due diligence nightmares.
3. Compliance & Legal—Time to Get Serious 🏛️
With more money comes more scrutiny. Investors expect:
- GAAP compliance: Ensure financial statements align with Generally Accepted Accounting Principles.
- Cap table management: Use Carta or Pulley to track equity grants, dilution, and investor stakes.
- Equity compensation compliance: 409A valuations should be updated annually (or after significant events).
- Data security & SOC 2 compliance: SaaS investors care about data security. If you don’t have SOC 2 Type I/II certification, get started now.
- Sales tax & international compliance: If you have customers across multiple states/countries, tools like Avalara can help automate tax compliance.
- Payroll & contractor compliance: Misclassifying employees and contractors can lead to fines—work with a professional.
💡 Tip: Hire a finance & compliance expert or fractional CFO early to avoid costly mistakes.
4. Investors Now Expect Monthly Reporting & KPI Tracking 📈
Post-funding, reporting goes from optional to non-negotiable. You should now:
- Run a structured month-end close process: Finalize books within 10 days of month-end.
- Automate KPI tracking: Use Baremetrics, ChartMogul, or SaaSOptics to track key SaaS metrics.
- Prepare board-ready financial statements: P&L, balance sheet, cash flow, and key SaaS metrics should be presented in a standardized format.
- Maintain investor reporting cadence: Monthly investor updates should include ARR, burn rate, gross margin, and key financial highlights.
💡 Tip: Create a financial dashboard for real-time tracking of cash runway, ARR, burn, and unit economics.
5. Upgrade Treasury & Cash Management 💰
With new capital in the bank, ensure proper cash allocation and risk management:
- Segregate operating and investment funds: Keep working capital separate from longer-term funds.
- Consider yield-generating accounts: Short-term treasuries or high-yield accounts can help extend runway.
- Implement spend controls: Enforce spending policies via corporate cards (Ramp, Brex) and approval workflows.
- Optimize vendor payments: Negotiate extended payment terms and automate AP workflows.
- Ensure FX hedging if operating internationally: Minimize currency risk with forward contracts or multi-currency banking.
💡 Tip: Don’t just let cash sit idle—optimize its use while maintaining liquidity.
6. Fundraising Is an Ongoing Process 🔄
Most likely, this wasn’t your last round. To be ready for the next one:
- Maintain clean financials: Due diligence will be brutal if your books are a mess.
- Track unit economics: Investors want to see revenue efficiency (CAC payback, gross margins, LTV/CAC ratio).
- Stay in touch with investors: Keep them engaged so they are ready to invest when you need more capital.
💡 Tip: Think of your next fundraise 12-18 months in advance. Build relationships before you need money.
Final Thoughts
Raising capital is just the beginning. Smart financial management post-funding separates the winners from the rest.
The good news? You don’t have to figure it all out alone. If you need a financial partner who gets SaaS inside-out, let’s chat. We help founders like you build finance functions that impress investors and drive sustainable growth.
📩 Let’s talk—because what you do after funding matters just as much as raising it.